1976-1977 - Super Ser
This superb red and white pro team jersey from 1976-1977. Super Ser was a Spanish professional cycling team that existed in 1975 to 1977.
In 1975, the Spanish company Super Ser, specializing in household appliances, contacted Luis Ocaña to build a team around him. He brought three former Bic team members, Jean-Jacques Fussien, Roland Berland and Sylvain Vasseur, into his new team.
It was sponsored by Super Ser, one of the most widespread brands of stoves and refrigerators in Spanish homes in the 70's and 80's, making it rare for a home in those years not to have one of these products of the legendary brand. The team's biggest victory was Agustín Tamames's win of the 1976 Volta a Catalunya.
One of the teams that will host one of the riders who will tickle the great Merckx, Luis Ocaña. At the end of his career, the "Spaniard from Mont de Marsan" as he is called, will not win any major race with the Super Ser.
Super Ser became one of the most widespread brands of stoves and refrigerators in Spanish homes in the 70's and 80's, making it rare for a home in those years not to have one of these products of the legendary brand.
Super Ser was founded by Ignacio Orbaiceta in Navarra in the 50s, after several years where its founder, together with his brother, had run a moped assembly business. They started with gas stoves, which quickly became very popular, selling some 400,000 a year and laying a strong foundation for expansion. From there they went on to produce large kitchen appliances, especially refrigerators and fridges, but also ovens, stoves and washing machines.