1979 - Gis Gelati - Pro Team Jersey
The Italian ice cream producer’s logo adorned jerseys from 1978 through to 1991.
Roger De Vlaeminck was the team leader in 1979 and with the Gypsy so inextricably linked to the Brooklyn Chewing Gum team with it`s iconic jersey design, it`s difficult to see RdV in anything else, but ride for them he did!
This actual jersey doesn`t have any manufacturer`s labels inside other than a generic "Made in Italy, 100% acrylic" label.
Condition: New Old Stock
• 100% acrylic with flocked lettering
• Long length zip at the collar 14cm
• Three pockets at the rear
• Short sleeves jersey
• Made in Italy
GiS Gelati were not the only ice cream company to take advantage of advertising their wares when the temperatures were at their warmest with Gelati Sammontana (Italy), Gelati Sanson (Italy), Miko (France) and Ijsboerke (Belgium) also getting in on the action over the years.
Links: cycling-jersey-collection.com and mémoire-du-cyclisme.eu