Tour de France Team Classification Podium Pennant - Challenge Martini

Description:
Tour de France Team Classification Podium Pennant - Challenge Martini

The Challenge Martini was the name of the team classification in the Tour de France from 1949 to 1964.

Size: 26 x 30.5 cm

The Tour de France team classification is one of the secondary classifications of the Tour de France, a stage race. Awarded since 1930, it rewards the best team under the name of Challenge International. In 1930, the ranking was calculated by adding the times of the three best riders in the overall classification.

A few years later, the Tour de France team classification was even renamed "Challenge Martini".

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The Challenge Martini was sponsored by Martini & Rossi, an Italian company known for its production of vermouth and sparkling wines. Founded in 1863 in Turin, Italy, Martini became a globally recognized brand, closely associated with cycling and motorsports through its sponsorships.

Founded in 1863 in Turin, Italy, Martini became a globally recognized brand, closely associated with cycling and motorsports through its sponsorships.

Additional information:
Martini's history in the world of sport began in 1925. At the time, cycling races were very popular in Italy, with large crowds flocking to the routes taken by the racers. Attracted by this popularity, Martini & Rossi decided to organize its own cycling trophy.

A car in the Martini colors (red and blue) paved the way for the racers. In 1936, during the Giro d'Italia, Martini & Rossi advertised in an even more original way: a car, with a Martini cardboard bottle attached, followed the riders along the roads of Italy.