Roger Rivière - 1958/59 - RAPHA advertising poster

Description:
A surprisingly little-known poster of the terrible champion from Saint-Etienne, Roger Riviere (1936-1976). "Rapha, vin doux naturel, "de Rapha, je rafole", the favourite of Roger Rivière, record-holder of the hour...". The champion smiles in a beautiful red tracksuit by Géminiani, with rainbow piping, as three-time world pursuit champion from 1957 to 59. Double world hour record holder in 1957 and 58, winner of the amateur Tour of Europe in 1956, he was 4th in the 1959 Tour won by Bahamontes after beating Anquetil in the two straight clm. Had it not been for a catastrophic crash on the Col du Perjuret in 1960, he was well on his way to winning his first Tour de France. The bike is a Raphaël Géminiani.

This poster has been archivally mounted on acid free paper with museum wheat paste and backed with linen canvas (Linen Backed). This protects the fragile poster. Early vintage posters viewed as temporary advertising were printed on inexpensive paper as their purpose was to be glued up on a wall or kiosk and most probably to have a different one replace it in a short time.

While expensive, linen backing is a conservation method used to mount, stabilize, preserve and protect vintage posters so they can be displayed or framed without compromising value.

Year: 1958/59

Printed in France by Imprimerie P. Guichard, 4 rue des 3 Meules à Saint-Etienne.

Size: 80 x 58cm

Condition: Linen-backed, In very good condition.

PLEASE NOTE to review carefully the photos to determine the condition.

Etonnante affiche peu connue du terrible champion stéphanois Roger Riviere (1936-1976). "Rapha, vin doux naturel, "de Rapha, je rafole", le préféré de Roger Rivière, recordman de l'heure.." Le champion moulé dans un beau survêtement rouge griffé Géminiani, avec les liserés arc-en-ciel de triple champion du monde de poursuite de 1957 à 59 sourit. TBE, entoilée, 80x58. Double recordman du monde de l'heure en 1957 et 58, vainqueur du Tour d'Europe amateur en 1956, il est 4è du Tour 1959 gagné par Bahamontes après avoir battu Anquetil dans les deux clm en ligne. Sans une chute catastrophique dans le col du Perjuret en 1960, il était bien parti pour gagner son premier Tour de France. Le vélo est un Raphaël Géminiani.